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Standard Process Introduces Clean-Label POSSIBLE® Brand to Fuel Everyday Athletes and Adventurers

The All-New Product Line Will Deliver Nutrition That Inspires Performance


PALMYRA, Wis. (October 25, 2022) – Standard Process®, a leading whole food-based nutritional supplement company headquartered in Wisconsin, has announced the launch of The POSSIBLE® Brand: a line of clean-label, whole food products that will include a range of nutrition bars, SuperGreens, and protein powders. The line is intended to give everyday athletes and adventurers the energy they need to test their limits and perform at their potential.

All POSSIBLE products are USDA Organic, Vegan, Non-GMO, Non-Dairy, Gluten-free, Clean label, and Artificial-free.

“We’ve proved that proper nutrition can empower extraordinary achievements and still taste good,” said Simone DuBois, Director of Active Lifestyle Products for Standard Process. “It’s our aim to help goal-oriented people achieve their dreams .”

The POSSIBLE Brand’s initial products include snack bars (available in a variety of flavors), a meal bar (chocolate almond flavor), protein powder (chocolate cacao/vanilla bean flavor), and SuperGreens (23 high-quality, whole food-based ingredients). Each is designed to conveniently deliver the calories, macronutrients, micronutrients, and phytonutrients that help turn today’s goals into tomorrow’s accomplishments.

“When you’re taking on a big challenge, the last thing you want to worry about is your nutrition,” DuBois said. “We’ve created these products to give you the fuel you need when you need it most.”

All POSSIBLE Products are available for purchase at


About Standard Process Inc. 

Standard Process is a family-owned, third-generation company that has been a leader in making whole food-based supplements since 1929. From the company’s certified organic farm at its Palmyra, Wisconsin headquarters; to the Nutrition Innovation Center in Kannapolis, North Carolina; Standard Process is committed to clinical science that advances health and changes lives through whole food-based nutrition. Using regenerative farming practices and advanced manufacturing technologies designed to protect the vital nutrients found in each ingredient, Standard Process produces both raw materials and more than 300 high-quality supplements in its certified organic manufacturing facility. For more information about Standard Process and to find a health care professional who sells Standard Process products, visit


A creation of legendary whole food innovator Standard Process, POSSIBLE leverages almost a century's worth of science-based nutritional expertise. Every product within the line adheres to uncompromising standards for growing, using and processing only 100% organic, nutrient-rich ingredients. To learn more and purchase POSSIBLE products, visit