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Standard Process Partner, Colin O'Brady, Shatters 50-State High Points World Record in Just 21 Days

Professional endurance athlete sets his third world record after training for months with Standard Process Nutrition Innovation Center

Palmyra, WI, Kannapolis, NC (July 19, 2018) – Drought. Lightning strike. Grueling 26-hour climbs. Multiple climbs per day. Colin O’Brady battled it all in an exhilarating 21-day race against the world clock to climb the tallest peak in all 50 states. The 13,000-mile cross-country trek came to a close this morning, when O’Brady summited Mt. Hood in his hometown state of Oregon. The Portland-native was greeted by friends, family, enthusiasts and locals who cheered on O’Brady in support of his goal. 
 
In total, O’Brady walked, ran, hiked and climbed more than 300 trail miles, beating the previous 41-day record set in 2016 by 20 days. On two separate occasions O’Brady had to skip a peak and come back to it later due to restricted access and unsafe weather conditions. Arizona's Humphrey's Peak was temporarily closed due to fire danger caused by lack of rain to the area and Mt. Whitney, California’s high point, was closed due to a lightning strike that caused a forest fire. The final week of this world record attempt in the Pacific Northwest was especially strenuous due to extreme elevations. O’Brady climbed 150 miles across 8 peaks in just 7 days, with no single peak falling below 11,000 feet.
 
O’Brady was eager to welcome people to join him on the trails or via social media. He often took to Instagram to share his progress and encourage followers to explore their own backyard and celebrate public lands. He received some extra special support from his Dad, who joined him for four separate climbs to celebrate his 60th birthday. Fitz and the Tantrums Drummer, John Wicks, joined O’Brady in Montana to tackle the 12,799-foot Granite Peak. The Missoula native is a personal friend of O’Brady’s and also an ultra-marathon runner and avid mountain climber.
 
“Nothing can really prepare you for the sheer exhaustion and physical strain that this kind of rapid push creates,” said O’Brady. “It was an ambitious goal, wanting to knock out all 50 peaks in just 21 days. But it really does take a village. I’m beyond grateful for my family and friends, and the much-needed community support at each stop. I also owe a huge thanks to Standard Process and their new Nutrition Innovation Center for both the preparation and the supplement regimen they put me on in the months leading up to the challenge. It put me in a great place to begin this journey and allowed my body to recover properly along the way. Without their support, I think I’d still be somewhere on Gannett Peak right now!”
 
As the exclusive nutritional supplement partner, Standard Process worked with O’Brady to prepare his body to meet this rigorous challenge. Dr. John Troup, PhD, Standard Process Vice President of Clinical Science, Education, & Innovation, led the clinical team at the Standard Process Nutrition Innovation Center to run a series of state-of-the-art diagnostic tests to determine the exact nutrients O’Brady needed. The Center is the only active clinical research center of its kind, dedicated to both mid-and long-term support of whole food clinical nutrition.
 
“We’re so excited to be a part of Colin’s monumental achievement,” said Charlie DuBois, Standard Process President and CEO. “Colin O’Brady is not like a lot of people in this world. He pushes himself to accomplish the seemingly impossible, and then he’s on to the next big goal. We’re inspired and we’re proud to be part of his nutritional journey to peak health.”

Born on an organic farm in Olympia, WA, O’Brady is a lifelong advocate and user of chiropractic and acupuncture services. After a near-death experience in 2008 where he suffered severe burns to nearly 25% of his body, he came back 18 months later by winning the Chicago Triathlon’s Amateur Division in 2009. This led him to return to the mountains and launched his career as a professional endurance athlete. His world record achievements also include an Explorers Grand Slam speed record and a previous Seven Summits speed record.
 
To learn more about Colin and his 50-state high point journey, visit  www.colinobrady.com/50hp.

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About Standard Process Inc. 
Standard Process is a family-owned company dedicated to making high quality and nutrient-dense therapeutic supplements for three generations. Standard Process focuses on achieving wholistic health through nutrition. From their organic, regenerative farming practice in Palmyra, Wisconsin to their Nutrition Innovation Center research facility in Kannapolis, NC, Standard Process is committed to clinical science that advances health and transforms lives. The company employs high quality control standards and follows the Food and Drug Administration’s good manufacturing practices. https://www.standardprocess.com/

Follow the company on Instagram @standardprocess or visit them on Facebook.

 
About Colin O’Brady
Colin O’Brady is a two-time world record holder, professional endurance athlete, and motivational speaker. To learn more, visit www.colinobrady.com
Social media: @colinobrady
 

About Standard Process Inc.

Standard Process is the visionary leader in whole food nutrient solutions. Based in Palmyra, Wisconsin, Standard Process offers more than 300 high-quality supplements...

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Kim Horneck
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