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Standard Process Brings on New Vice President To Continue Company’s Strategic Growth


Palmyra, WI – (January 20, 2020) Standard Process today announced the addition of Tim Goeben to its senior executive team as its new Vice President of Finance.  Tim brings more than 25 years of progressive business finance and executive leadership experience to the company.  In this position, Tim is responsible for the company’s financial operations and will position Standard Process for continued profitable growth.

Tim earned his bachelor’s degree in accounting from the University of Wisconsin-Green Bay and is a Certified Management Accountant (CMA) and Certified Public Accountant (CPA).

A versatile executive, Tim has an extensive background in manufacturing operations, product cost management, marketing analysis and mergers and acquisitions.  Throughout his career, Tim has been recognized for his leadership to drive growth and expansion and has proven success in implementing process improvement, efficiency and collaborative teamwork initiatives on a global scale.

Prior to this role, Tim provided Chief Financial Officer consulting services in the Milwaukee, Waukesha and Janesville areas through his company, Avanado Financial Consulting Services, and has held financial leadership positions with HOPPE North America, Inc., Johnson Controls, SPX Corporation, and Brunswick Corporation.

Tim resides in Eagle, Wisconsin with his wife and has four sons.  He is a Veteran of the United States Air Force and enjoys spending time with his family and playing hockey.

About Standard Process, Inc. 

Standard Process is a family-owned, third-generation company that has been a leader in making whole food-based supplements since 1929. From the company’s certified organic farm at its Palmyra, Wisconsin headquarters; to the Nutrition Innovation Center in Kannapolis, North Carolina; Standard Process is committed to clinical science that advances health and changes lives though whole food-based nutrition. Using regenerative farming practices and advanced manufacturing technologies designed to protect the vital nutrients found in each ingredient, Standard Process produces both raw materials and more than 300 high-quality supplements in its certified organic manufacturing facility. For more information about Standard Process and to find a health care professional who sells Standard Process products, visit