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Colin O'Brady

World Record Holder and Standard Process Partner

World Records — Made Possible By Standard Process

Standard Process works with Colin O'Brady, a World Record Holding Explorer, to reach optimal health through a customized nutrition bar - known as "The Colin Bar" - along with therapeutic whole food-based supplements. The clinicians, nutritionists, and scientists at the Standard Process Nutrition Innovation Center have run numerous diagnostic tests, analyzed Colin's health, and fine-tuned his nutrition to help prepare his body for tough challenges.

Standard Process Helped Colin O'Brady Prepare for These Challenging Endeavors

2019: The Impossible Row

Colin and a team of five additional rowers wrote their names in history by conquering "The Impossible Row": the first completely human-powered team to cross the Drake Passage, which spans from the southern tip of South America to the edge of Antarctica. The journey took tremendous courage, grit, and teamwork. It was an adventure that included:

  • Six men from four nations and three continents
  • More than 600 miles of ocean water
  • Almost 13 days of straight rowing, 24 hours a day
  • Nature's incredible power: ferocious storms, unrelenting waves, and unforgiving winds
  • Unprecedented physical and mental challenges

It was those challenges that defines "The Impossible Row." However — with help from Standard Process — every setback was met with calm, stamina, and perseverance. We helped sustain the team with custom nutrition bars that included ingredients from a number of our nutritional supplements for supporting athletic performance.

Colin O'Brady and "The Impossible Row" team used Veg-E Complete Pro™ during the challenge

Vegan, certified-organic, plant-based protein

Veg-E Complete Pro™ Vanilla

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Veg-E Complete Pro™ Chocolate

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2018: The Impossible First

The Shackleton Expedition, AKA, The Imperial Trans-Atlantic Expedition: 932 miles, a 10,000-foot climb, and an average temperature of -22 degrees Fahrenheit. Only a handful of people have attempted the trek across Antarctica unassisted and unaided. Colin O'Brady became the first to successfully complete it — with help from Standard Process supplements. We even created a personalized, organic, plant-based nutritional bar that contained 1,1180 calories which provided enough high-quality fuel for the extraordinary journey.

2018: 50 High Points

Standard Process was also the exclusive nutritional supplement partner when Colin O'Brady shattered the 50-state high point challenge world record in just 21 days in July of 2018. The 50-state high point dates back to 1966 and is a race against the clock to climb the highest peaks in all 50 states. In total, O'Brady walked ran, hiked, and climbed more than 300 trail miles, beating the previous 41-day record set in 2016 by 20 days.

The Possible™ Bar

The Possible™ Bar was inspired by a customized bar that Standard Process created for Colin O'Brady as he took on some of his most challenging endeavors. Though the Possible Bar contains a different nutritional profile, its purpose is still the same: helping high-achievers reach their most ambitious goals.

  • Supports energy metabolism, muscle recovery, antioxidant activity, digestive health, a healthy immune response, and a healthy brain*
  • Made with Standard Process Supplements
  • Contains 20g of plant-based protein per bar and whole food-based ingredients
  • Contains a variety of nuts, seeds, and dried berries
  • A convenient source of macronutrients, vitamins, and minerals
  • Excellent source of fiber
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These products have been taken by Colin O'Brady to prepare for his various challenges

Cataplex® D

Supports bone health, mineral absorption and cellular processes*

E-Z Mg

Plant-based, naturally occurring multiform magnesium*


Supports gut flora and overall intestinal health*

Cataplex® B

B-Complex Supplement*