Director of Marketing
“No one on the team got sick – everyone stayed strong the entire time, all the way to the very end,” said O’Brady. “You often see an ocean rowing or project like this where guys break down, people miss shifts or need to pick up extra rest, which weighs on the entire team. But with the nutrition of the ‘Colin bars’ we stayed really strong and healthy throughout the entire expedition and were ultimately successful.”
O’Brady’s “Impossible Row” team included five additional crew: Jamie Douglas-Hamilton, John Petersen, Andrew Towne, Cameron Bellamy, and Fiann Paul. These champion rowers broke two existing world records, and set three new world records during their journey: First row on the Southern Ocean; First row across the Drake Passage; First row to the Antarctic continent; Southernmost start of a rowing expedition; and Southernmost latitude reached by a rowing vessel.
The Standard Process NIC is one of the only clinical research centers of its kind, dedicated to both mid- and long-term support of whole food-based clinical nutrition. During the partnership with O’Brady, the NIC collected blood samples and data on his health before and after his expeditions to evaluate his condition and adjust his nutrition to optimize both his physical and mental health, ensure proper recovery, and get him ready for the next adventure.
“Coming to the Nutrition Innovation Center right before and right after my expeditions has been crucial to capture this important data to continue to optimize my health, as well as hopefully show others what they can do as they optimize their own health through high-performance supplementation and whole food-based ingredients with Standard Process,” said O’Brady.
Through the partnership and experience with Colin, the nutrition science team at the NIC developed sports performance and recovery kits for athletes and customers of all kinds to fuel their “Impossible First.” These performance products deliver the nutrition needed to help support the body and mind during training, competition, and recovery by supporting muscles and joints and helping to address the inflammation response process. For more information about Standard Process sports performance and recovery products, visit standardprocess.com.
About Standard Process, Inc.
Standard Process is a family-owned, third-generation company that has been a leader in making whole food-based supplements since 1929. From the company’s certified organic farm at its Palmyra, Wisconsin headquarters; to the Nutrition Innovation Center in Kannapolis, North Carolina; Standard Process is committed to clinical science that advances health and changes lives though whole food-based nutrition. Using regenerative farming practices and advanced manufacturing technologies designed to protect the vital nutrients found in each ingredient, Standard Process produces both raw materials and more than 300 high-quality supplements in its certified organic manufacturing facility. For more information about Standard Process and to find a health care professional who sells Standard Process products, visit standardprocess.com.
Director of Marketing