Director of Marketing
Palmyra, WI, Kannapolis, NC (June 4, 2018) -- Standard Process today announced its sponsorship of Colin O’Brady, professional endurance athlete, and his goal to shatter the 50 state high point challenge record in 2018. As part of being the exclusive nutritional supplement partner, John Troup, PhD, will lead the clinical team at the Standard Process Nutrition Innovation Center in working with O’Brady to strengthen his fitness, upgrade his health, and prepare his body to meet this rigorous challenge.
The 50 state high point challenge, which dates back to 1966, is a race against the clock to climb the highest peaks in all 50 states. The current record is 41 days. O’Brady’s aim is to complete this adventure in under 25 days, averaging a minimum of two high points per day. His preparation will end in May and his attempt at the record begins in June.
“We are excited to sponsor Colin and his ambitious effort to break the world record of 41 days to complete the 50 state high point challenge,” said Charles DuBois, Standard Process president and CEO. “While he is a lifelong user of Standard Process whole food supplements, it is his story and his accomplishments that inspire us. He uses his athletic pursuits to fuel his charitable work, encouraging others to lead active, healthy lives and pursue their biggest dreams.”
Born on an organic farm in Olympia, WA, O’Brady is a lifelong advocate and user of chiropractic and acupuncture services. After a near-death experience in 2008 where he suffered severe burns to nearly 25% of his body, he came back 18 months later by winning the Chicago Triathlon’s Amateur Division in 2009. This led him to return to the mountains and launched his career as a professional endurance athlete. His world record achievements include an Explorers Grand Slam speed record and a Seven Summits speed record. He is a sought-after motivational speaker for Fortune 500 companies.
As part of the preparation for his 50 state high point challenge, O’Brady will work with integrative medical physicians and wholistic health practitioners at the Standard Process Nutrition Innovation Center.
“We are conducting extensive diagnostics that are critical to Colin preparing for such an arduous challenge,” said Dr. Troup, Standard Process VP of clinical science, education and innovation. “This includes complete and specific systems analysis of the most important influences for his health, health status, and sports performance. By understanding the underlying status of his systems, we will be able to create a more personalized and precise nutrition, diet, and training program. Using integrative and wholistic assessments and approaches will ensure Colin is as healthy as he can possibly be as he prepares for his planned excursions. We want to ensure all of his systems are in top shape.”
O’Brady’s athletic goal reaches far beyond setting a new record. “This project is an open invitation to everyone to come explore what’s in your own backyard, to celebrate public lands. We’re actually calling it the ‘Forrest Gump effect.’ We want people to come out and participate – come stand on the top of your state’s high point, run a mile or five with me on the trails, or just come meet your local community members. There is something in this project for everyone,” said Colin O’Brady.
Director of Marketing