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Partners in Practice

May 9, 2017

How can social media benefit your practice?


By: Stephanie Zgraggen, DC, MS, ACN, CNS, CCN

How can social media benefit your practice?

“Social media for business?” you ask. Why yes! For today’s holistic health practitioners and small business owners, it seems like common sense to have a website and participate in a variety of marketing practices, but many offices are missing out by not including social media as a tool in the marketing arsenal.

There are numerous social media platforms to choose from, and a small business would do well to invest some time into creating a few accounts that can help promote its message. People are using these platforms in record numbers for everything from sharing their wedding photos and creating music videos to discussing politics online; there is truly something for everyone in the world of social media. Currently the worldwide users of Facebook® alone is fast approaching 2 billion. Some of my favorite platforms include Facebook, Twitter®, Instagram, LinkedIn®, and YouTube™. In order to stay relevant to our patients, we must embrace social media and utilize it for our community’s benefit.

Helping Small Businesses

Exposure and brand loyalty: Since people are searching for companies and information online, having a few social media accounts for your business will increase your exposure and brand loyalty. By creating posts that are relevant and informative, patients and potentials patients will be more apt to follow your office and keep up with your practice. You can also offer special information, events, and much more to your social media family to create a VIP experience for your followers.

Build relationships and referrals: Patients who love you and your practice will tend to follow you on social media. Creating posts with effective and engaging information for your audience greatly increases the likelihood that your posts will generate comments and be shared. When your patients share your posts with their friends, you are receiving free and exponential exposure for your practice and your message, which can create an increase in new patients and people who love you and your brand.

Cost-effective: Creating a business account on any of the major social media platforms is free and only costs a bit of your time to set up and maintain. Even if you do not enjoy creating posts or tweets, there is probably someone in your office who would love to take on that task. Also, advertising on platforms such as Facebook, Twitter, or Instagram can be inexpensive as well as extremely targeted to your ideal patient.

Customer service: Creating a social media account is a good idea because it can provide faster customer service access to your patients and potential patients. Your followers can find your office hours or contact information and ask simple questions about your services. Being responsive on social media means your practice can communicate with users quickly and effectively, perhaps even in a more timely manner than you could over email. Today’s patient is expecting online and accessible customer service from you. Social media also provides an outlet for patient feedback, whether it is good or bad. But whatever feedback you receive online will provide you with insight into your practice and services so you can make the appropriate office policy changes. It also allows you to be a part of the conversation.

Social media accounts have numerous benefits for your small business and can be fun and easy to set up and run. My hope is that this post will encourage you to take action and help your practice get noticed online today. If you haven’t already, I encourage you to create your first social media account and tweet me @DrZgraggen. See you online!

Tagged in: Social Media

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.