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Standard Process Inc. and Vita Kids Learning Center Read for the Record

Together they celebrate the 10th anniversary of Jumpstart’s campaignq

Standard Process Inc. President Charles C. DuBois and the children of Vita Kids Learning Center in Palmyra, Wisconsin, were a part of a global movement on October 22 to set a world reading record. On that day they joined children around the world in reading the book Not Norman: A Goldfish Story, written by Kelly Bennett and illustrated by Noah Z. Jones. It was chosen to celebrate the tenth anniversary of the Read for the Record campaign.

“I was so honored to take part in this event,” said DuBois, who read to 13 three- and four-year olds in Vita Kids’ preschool and kindergarten prep classrooms. “I enjoyed the interaction with the children as they participated in the reading process with each turn of the page.”

The annual campaign, created by national early education organization Jumpstart, shines a light on to the importance of early childhood education and literacy skills. In 2014, the program had more than 2.3 million children and adults read on the same day. Jumpstart is still tallying the number of people who participated in 2015.

Vita Kids is Standard Process’ onsite childcare center. It provides employees with safe, affordable child care. Opened in 2003, more than 90 families have been a part of the center. The center began participating in the Read for the Record campaign in 2007.


About Standard Process Inc.

Standard Process is the visionary leader in whole food nutrient solutions. Based in Palmyra, Wisconsin, Standard Process offers more than 300 high-quality supplements...

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Kim HorneckKim Horneck
Director of Marketing
(262) 495-6564




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