Promotional Rules

Promotional Rules of Use for Standard Process' Intellectual Property, Products, and Written Materials

Standard Process Inc. ("Standard Process" or the "Company") wants to encourage Standard Process customers to accurately promote the Company, its brands, and its products. The Rules of Use are meant to protect the value of the Standard Process* brands to the Company and to the Company's customers. These Rules of Use apply to all advertising and promotional media, including, but not limited to, both print and electronic media. Compliance with these Rules of Use is a mandatory condition of the Standard Process Resale Policy.

• A Customer may not imply, suggest, or state that they are a Standard Process sales representative or distributor.
  General information about Standard Process which accurately reflects Standard Process' business practices, beliefs, and methodologies can only be referred to by linking to the website homepage (www.standardprocess.com) or by obtaining written permission from Standard Process to reprint materials.
  
  
• Standard Process literature and promotional materials are copyright protected and may not be reproduced without written permission.
  Exceptions: The Product Selection Guide found in the Standard Process product guide may be reproduced. Only authorized logos and product pictures provided by Standard Process may be reproduced without prior written consent, and then only in the form provided to the Customer by the Company.
  
  
• All trademarks of Standard Process need to be properly identified with the applicable ^® mark (registered) or ™ mark (non-registered) and must appear in the form used by Standard Process, including any and all changes of which the Customer is notified by the Company.
  
  
• A Customer needs to provide a disclaimer in marketing materials/website stating that its particular business is not endorsed or sponsored by Standard Process and that the content of its marketing material/website does not necessarily express the opinion of Standard Process. The following example may be used as a disclaimer:
  
  While we carry Standard Process products, neither [fill in Customer name] nor any third party associated with, related to, or linked to [fill in Customer name]'s business or website is in any way affiliated with Standard Process Inc.^® Standard Process expressly disclaims any responsibility for, and makes no representations or warranties regarding, any statement, information, materials, or content found on or included in [fill in Customer name]'s marketing materials/website, or any third party marketing materials/websites related to, associated with or linked to [fill in Customer name]'s business or website. Standard Process products are dietary supplements and not intended to diagnose, treat, cure, or prevent any disease.
  
  
• A Customer is not allowed to use the letters "sp", the word "standard" or the words "standard process" or any other Company trademark, brand or product name as part of a URL (Universal Resource Locator) or file/title name, or as a part of the Customer's name or trade identity.

These Rules of Use are effective as of January 3, 2006. A Customer found in violation of any of these Rules of Use will have 30 days after written notification by the Company to comply. Failure to comply after 30 days will result in immediate account termination and/or further legal action. Standard Process reserves the right to sell to whomever it chooses.

Standard Process agrees to send written notification regarding any change in policy in these Rules of Use to all Customers and agrees to provide a 30-day period after such notice is given for Customers to make necessary changes to comply with such changes. Standard Process reserves the right to modify these Rules of Use at any time.

Please report all violators or abusers of these Rules of Use, or any of the Company's policies, to your sales representative/distributor or the Standard Process corporate headquarters at 800-848-5061.

*It is understood that references to Standard Process brands in this material incorporates Standard Process Inc.®, Standard Process Veterinary Formulas™, and MediHerb® products, as well as any and all other brands developed by or owned by the Company.